Built a conversational admissions assistant for course providers that answers program questions and schedules qualified prospects.
Challenge
A course provider generated leads from ads, webinars, and organic search but struggled to answer prospect questions quickly. Admissions staff repeated the same information about pricing, curriculum, outcomes, financing, and start dates. Leads cooled off when follow-up took too long.
Workflow approach
We created an AI admissions advisor trained on program pages, admissions policies, FAQs, and student success stories. The assistant qualifies intent, answers questions with source-backed responses, recommends the right program path, and books enrollment calls. Unready leads enter segmented nurture sequences based on their goals and objections.
Observed outcome
Booked enrollment calls increased 47%, FAQ volume dropped 66%, and admissions staff spent more time with prospects who were ready to talk. The provider gained visibility into which objections blocked conversion most often.
Outcome metrics
- More booked calls
- 47%
- FAQ deflection
- 66%
- Lead nurturing ROI
- 3.1x
- Prospect support
- 24/7
Systems involved
- GPT-4o
- RAG
- HubSpot
- Calendly
- Airtable
- Klaviyo