Created a GoHighLevel, SMS, and AI callback workflow that recovered missed medspa enquiries and booked consultations automatically.
Challenge
A medspa was spending heavily on ads but missing calls during treatment hours and after business close. GoHighLevel tracked leads, but voicemail callbacks were inconsistent and many high-intent treatment enquiries went cold before staff responded.
Workflow approach
We built a missed-call workflow that sends instant SMS, triggers an AI callback, asks treatment-interest questions, books consultations, and updates the GoHighLevel opportunity pipeline. Clinical questions and complex pricing conversations are routed to staff with transcript context.
Observed outcome
The medspa followed up with missed callers in an average of 21 seconds, increased consultation bookings by 32%, and achieved a 4.1x campaign ROI. Staff no longer had to manually chase every missed ad lead.
Outcome metrics
- Average follow-up
- 21s
- More consult bookings
- 32%
- Campaign ROI
- 4.1x
- Pipeline updates
- 100%
Systems involved
- GoHighLevel
- Retell AI
- Twilio
- GPT-4o
- Calendly
- Webhook Automation