Launched an outbound AI voice and SMS campaign to re-engage old cosmetic treatment leads and book consults.
Challenge
A medspa had thousands of old enquiries from ads, website forms, and previous consultations. Staff wanted to reactivate them but did not have time for outbound calling. Past manual campaigns were inconsistent and lacked structured follow-up.
Workflow approach
We built an outbound AI agent that segments old leads by treatment interest, calls with compliant scripts, answers common questions, sends before-and-after resources by SMS, and books consultations into the right provider calendar. Interested but not-ready leads enter a nurture sequence.
Observed outcome
The campaign re-engaged 22% of dormant leads and booked 126 consultations without staff calling hours. The medspa used recovered pipeline to fill slower weekdays and prove which treatments had the strongest latent demand.
Outcome metrics
- Dormant leads re-engaged
- 22%
- Consults booked
- 126
- Campaign ROI
- 4.4x
- Staff calling hours
- 0
Systems involved
- Retell AI
- GPT-4o
- Twilio
- GoHighLevel
- Calendly
- Airtable