An AI receptionist for senior living communities that answers family inquiries, explains care levels from approved information, books tours, and routes resident calls.
Why calls matter for senior living communities
Senior living inquiries usually come from adult children researching options for a parent, often in the evening or on weekends, and often while comparing several communities. The community that responds quickly and books a tour usually moves forward in the decision.
An AI receptionist answers every inquiry, explains care levels and availability from your approved information, books tours, sends follow-up details, and routes calls about current residents to the right staff.
Common call types
- Tour requests and availability
- Care level and pricing questions
- Move-in timing questions
- Calls from residents' families
- Hospital and case manager referrals
- After-hours family concerns
Relevant automations
- Tour booking
- Inquiry intake and follow-up
- Care guide delivery by text or email
- Referral routing to admissions
- Resident family call routing
Business outcomes to measure
- Respond to families while they are researching
- Book more tours
- Route referrals to admissions fast
- Keep resident calls with the right staff
What a call sounds like
An illustrative example of a typical call. Your receptionist follows your own rules, services, and wording.
- Caller
- I'm looking for assisted living for my dad. Do you have availability?
- AI receptionist
- Thanks for calling Willow Creek Senior Living, I'm the virtual assistant. We'd be glad to help. Is your father living at home right now?
- Caller
- Yes, but he needs more help now.
- AI receptionist
- Thank you for sharing that. We do have assisted living apartments available, and a tour is the best next step. Would Saturday at 11 a.m. or Monday at 3 p.m. work?
- Caller
- Saturday.
- AI receptionist
- You're booked. I'll text you directions and our care guide, and our community director will follow up before your visit.
What the AI receptionist asks
- Are you calling for yourself or a family member?
- Which level of care are you exploring: independent living, assisted living, or memory care?
- What is your timeline for a move?
- Which location are you interested in?
- Would you like an in-person or virtual tour?
- What is the best way to send you information?
Urgent calls go straight to a person
A resident emergency
The caller is told to call 911 for an emergency, and the call goes to the nurse or manager on duty.
Family concerns about a resident's care
Routed to the executive director or nurse on call.
Hospital and case manager discharge referrals
Sent to admissions as a priority.
Works with your software
- Yardi
- Sherpa
- Enquire
- WelcomeHome
- HubSpot
We connect through each vendor's API, webhooks, or a workflow tool. What is possible depends on your plan and the vendor's API access, which we confirm before quoting.
What to get right
- Share pricing and care information only from approved, current materials.
- Resident health information is sensitive. Verify callers before discussing any resident.
- Families often decide together, so follow up consistently after tours.
Implementation approach
- Define care levels, locations, and tour availability.
- Load approved pricing and care information.
- Connect your senior living CRM or calendar.
- Launch on evenings and weekends, then expand.
What it costs
Focused automations such as missed-call recovery typically cost $2,000 to $5,000 to build. A production AI receptionist with booking, CRM updates, and call transfers typically costs $5,000 to $15,000, plus monthly usage for calls and texts. Every quote is fixed-scope and in US dollars. See pricing details.
Frequently asked questions
Can an AI receptionist book senior living tours?
Yes. It answers inquiries, explains care levels from approved information, and books in-person or virtual tours.
Can it share pricing?
It can share pricing you approve, or explain how pricing works and book a tour for details.
How does it handle calls about current residents?
It verifies the caller and routes the call to the right staff member. It does not discuss resident health information.
Does it work with senior living CRMs?
We connect to systems such as Sherpa, Enquire, or WelcomeHome through their APIs or a workflow tool, subject to your plan and the vendor's API access.
Can it route hospital referrals?
Yes. Calls from hospitals and case managers can be sent straight to admissions.