An AI receptionist for towing companies that takes roadside calls 24/7, gets the location by text, captures vehicle details, and answers impound questions.
Why calls matter for towing companies
Towing dispatch lives on the phone. Stranded drivers call at all hours, and so do people trying to find a car that was towed from a parking lot. Each call needs fast, accurate details: where the vehicle is, what it is, and where it needs to go.
An AI receptionist answers every call, gets the exact location through a text link, captures the vehicle and destination, gives arrival estimates from your rules, and sends the job to dispatch. It also answers impound questions about fees, hours, and the documents people need to bring.
Common call types
- Roadside towing requests
- Lockouts, jump starts, and tire changes
- Accident tows
- Impound and 'where is my car' calls
- Long-distance and flatbed tows
- Commercial and fleet accounts
Relevant automations
- 24/7 call answering and dispatch intake
- Location sharing by text link
- Arrival-time updates
- Impound information from your rate sheet
- Account and motor club routing
Business outcomes to measure
- Answer every roadside call
- Dispatch with exact locations
- Cut impound question calls for dispatchers
- Keep fleet accounts prioritized
What a call sounds like
An illustrative example of a typical call. Your receptionist follows your own rules, services, and wording.
- Caller
- My car broke down on the highway shoulder.
- AI receptionist
- Thanks for calling Highway 9 Towing, I'm the virtual assistant. Are you safe, and is anyone hurt?
- Caller
- We're okay, just stuck.
- AI receptionist
- Glad you're okay. I'm texting you a link to share your exact location. What's the vehicle?
- Caller
- A gray Toyota RAV4.
- AI receptionist
- Thanks. A flatbed is being dispatched, and I'll text you the driver's arrival time. Keep your hazard lights on and stay away from traffic.
What the AI receptionist asks
- Are you safe, and is anyone injured?
- Where is the vehicle? (location link sent by text)
- What is the make, model, and color?
- Is it all-wheel drive or otherwise in need of a flatbed?
- Where should it be towed?
- Will you be with the vehicle, and are the keys available?
- How will you pay, or is this through a motor club or fleet account?
Urgent calls go straight to a person
Accidents with injuries
The caller is told to call 911 first. The receptionist then takes the tow details.
Vehicles in a live lane or unsafe spot
Flagged to dispatch as a priority, with the caller's location link.
Police and law enforcement tow requests
Routed directly to your dispatcher.
Works with your software
- Towbook
- Omadi
- QuickBooks
- Google Maps location links
We connect through each vendor's API, webhooks, or a workflow tool. What is possible depends on your plan and the vendor's API access, which we confirm before quoting.
What to get right
- Impound and private-property towing rules, fees, and release requirements vary by state and city. The receptionist answers only from your current, approved rate sheet.
- Give arrival ranges, not promises, and update customers by text when a driver is assigned.
- Motor club and fleet calls may follow different procedures; route them the way your contracts require.
Implementation approach
- Define service area, services, and pricing.
- Set dispatch rules, priorities, and impound information.
- Connect your towing software and location sharing.
- Launch 24/7 and review dispatch accuracy weekly.
What it costs
Focused automations such as missed-call recovery typically cost $2,000 to $5,000 to build. A production AI receptionist with booking, CRM updates, and call transfers typically costs $5,000 to $15,000, plus monthly usage for calls and texts. Every quote is fixed-scope and in US dollars. See pricing details.
Frequently asked questions
Can an AI receptionist dispatch tow calls?
It collects the location, vehicle, and destination, then sends the job to your dispatcher or towing software and keeps the customer updated.
How does it get the exact location?
It texts the caller a link that shares their location, which is attached to the job.
Can it answer impound questions?
Yes, from your current rate sheet and release rules, such as hours, fees, and documents needed.
Does it work with Towbook or Omadi?
We connect through the vendor's API or a workflow tool, subject to your plan and the vendor's API access.
What happens with accident calls?
If anyone is injured, the caller is told to call 911 first. Then the receptionist takes the tow request.